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Definition - WJ Competency Index
Library marketing focuses on engaging with library users, potential users and other stakeholders. Marketing efforts do not come from a single department; they need to be organization-wide. Library leaders:
Understand and apply marketing theory and practices
Develop, implement and evaluate an ongoing marketing plan for the library
The Competency Index for the Library Field includes Marketing & Public Relations on pages 29 & 30.
Training Needs Assessment Rankings
Marketing & Public Relations ranked #20 out of 51 self-identified urgent training needs. It ranked #19 out of 60 topics staff would like training in. 43% (50) of respondents indicated they would like training at the Beginner level, 25% (29) would like training at the Intermediate level, and 37% (32) would like training at the Advanced level.
Customer Service Standards
Knowledge - Be aware of library policies, procedures, and resources.
Efficiency - Provide accurate and timely service with the best use of tangible and intangible resources.
Turning the Page: Supporting Libraries, Strengthening Communities!
Whether you are planning an advocacy training for your public library or library system or you are a seasoned library advocate looking for ideas and inspiration, this site offers an advocacy training curriculum and resources that can help. The curriculum is designed for the public library community – librarians, library directors, library staff, and partners – to help effectively advocate for funding, policies, and other support that will allow libraries to continue to meet the needs of their communities.
DLC Consortium Site
Marketing materials for Flipster, Inspiration Space, Kids Cards, Mobile App, Summer Library Challenge, and more!