Library marketing focuses on engaging with library users, potential users and other stakeholders. Marketing efforts do not come from a single department; they need to be organization-wide. Library leaders:
Understand and apply marketing theory and practices
Develop, implement and evaluate an ongoing marketing plan for the library
The Competency Index for the Library Field includes Marketing & Public Relations on pages 29 & 30.
Marketing & Public Relations ranked #20 out of 51 self-identified urgent training needs. It ranked #19 out of 60 topics staff would like training in. 43% (50) of respondents indicated they would like training at the Beginner level, 25% (29) would like training at the Intermediate level, and 37% (32) would like training at the Advanced level.
Knowledge - Be aware of library policies, procedures, and resources.
Efficiency - Provide accurate and timely service with the best use of tangible and intangible resources.