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Professional Development for Delaware Library Staff: Marketing & Public Relations - 600

Statewide Professional Development Team

Definition - WJ Competency Index

Library marketing focuses on engaging with library users, potential users and other stakeholders. Marketing efforts do not come from a single department; they need to be organization-wide. Library leaders:

  • Understand and apply marketing theory and practices.

  • Develop, implement and evaluate an ongoing marketing plan for the library.

The Competency Index for the Library Field includes Marketing & Public Relations on pages 29 & 30.

Training Needs Assessment Rankings

Marketing & Public Relations ranked #20 out of 51 self-identified urgent training needs.  It ranked #19 out of 60 topics staff would like training in.  43% (50) of respondents indicated they would like training at the Beginner level, 25% (29) would like training at the Intermediate level, and 37% (32) would like training at the Advanced level.

Customer Service Standards

Knowledge - Be aware of library policies, procedures, and resources.

Efficiency - Provide accurate and timely service with the best use of tangible and intangible resources.

DDL Contact

Online Learning

DLC Consortium Site

Selected Bibliography

Additional Resources