Big Data and Advanced Marketing - Live coaching sessionApril 13, 2022 Discussion on Big Data and Advanced Marketing training.
It shouldn't come as a surprise that big data, strong email, and effective Facebook tactics are changing the ways that large and small organizations communicate with their communities. However, each tactic can't exist independently and, to effectively communicate, libraries must take a holistic approach to digital strategy. So, do we go beyond a Facebook ad or email and build a more holistic strategy to create effective audiences, reach non-users, and solicit more donations and volunteers? In this presentation, we introduce digital communications theory, review best "big data" practices, and discuss the most effective digital tactics that are used by major issue organizations.
Big Data and Advanced Marketing training can be viewed on the Delaware Library Staff Academy.