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This series aims to give advice about starting a business to middle or high school aged students, but the skills and advice rendered are transferable to adults. These five volumes cover many aspects of business, from making a plan to marketing your business in the virtual world.
Mind the Gap introduces the author's tried and tested strategic model, the Dice Matrix, which will enable you to do just that. This simple business tool will allow you to stress test your weaknesses, compare your performance against customers' perception and also highlight the strengths you provide as a business. You can input your own set of criteria to gain a valuable, tailored overview of the necessary actions to achieve success.Using examples and evidence collected from over 100 experts from a variety of business sizes and types, the author provides groundbreaking insights into key issues and challenges, from customer needs to market perception.
From the Small Business Administration. "A written guide to starting and running your business successfully is essential. This plan will encourage loans, promote growth, and provide a map for you to follow.